Art Marketing
The missing element in the art market discourse is the artist
Jun 23, 2019
Art experts are discussing the "gallery crisis" and the shift of the art fairs. However, nobody mentions those without whom the art market would not even exist - the creators of art, THE ARTISTS.
What I have learned from artists while teaching them marketing
May 13, 2019
The main challenge today seems to be selling art online. I think it is quite natural — talented and creative people often lack education in business and marketing, not to mention the wild wild digital world…